LET YOUR LETTERS DO THE TALKING
In the attention economy, you probably know that people scroll through messages like lightning. But what if your content was right there, not just in the meaning of your words, but in the very letters they are reading? What if your idea could linger afterwards, and you could make a lasting impression?
Here's How To Do It
We just need to establish the key messages about your brand and products, translate them into expressive symbols, and blend them right into the letters. This way, your presentations won't need as much explanation – the letters will speak for themselves.
If you want to make it in the attention economy, convey the most information in the least amount of time in a minimalist fashion.
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So, let's aim to substitute (as much as possible) the sales pitch with the artistic essence of your business.
For example, a business that offers seaside accommodations during the summer season would use a font like Coastal Swell to suggest the beauty and nostalgia of beach sand.
Similarly, for services related to ideas, light bulbs, or energy, a font like Bulby would convey a sense of quality and sophistication.
For autumn-themed proposals, such as a plant exhibition organized by a Botanical Garden, Floral Decay would be an excellent choice.
BENEFITS
01
Adaptable and Appropriate
Fits into any context. Print a few words, and you have a wonderful design at your disposal, representative of your business.
02
Trendsetting
You'll be among the few in the world using this strategy.
03
Unique
Being an exclusively licensed font, no one else will have a design like yours.
04
Artistic Potential
Fonts can be purchased with their artistic version, a package that includes hand-drawn letters (with pencils, paints, etc.), beautifully complementing their digital counterparts.
05
Establishes Trust
Customizing the letters to fit your business needs demonstrates your investment, suggesting quality and value.
06
Non-Invasive
The more you convey through symbols, the less cognitively overwhelmed people are.
07
Emotional Design
A playful or poetic approach can evoke smiles and nostalgia.
08
Merchandise
You can easily and quickly create Print on Demand (POD) designs for T-shirts, packaging, home decor, accessories, etc.
09
Versatile
The font offers a plethora of graphic elements that can be used by the creative department in various future projects.
10
Storytelling
The letters assume richer possibilities for animation and interactivity.
11
Coherent Brand
By incorporating elements from the logo into the letters, the font becomes an extension of it.
12
Flexible
We can always create new versions of your decorative font family based on future products, campaigns, and strategies.
Process
1
Brand Consultation
Choose between completing a brief or engaging in a brand consultation to strategically tailor a display font for your business. While I can take the lead by presenting my ideas, I recommend the collaborative brainstorming session.
4
Review
You will receive two complimentary reviews to share your feedback on the glyph designs and provide suggestions regarding kerning (the spacing between letters). We can discuss these aspects in real-time via Skype or Zoom.
2
Sketching
You will have the opportunity to choose from three hand-drawn letter samples on paper, each representing a distinct concept related to the chosen idea.
5
Refining
Refining kerning and fine-tuning the font into its final product.
3
Font execution
Also known as creating the glyph designs in a vector software.
6
Licensing
Signing a licensing agreement that outlines the degree of exclusivity, conditions, simultaneous user limits, technical support duration, etc.